Some Structure, but not too much.
I am not the most structured person on the planet, or so I used to think – until I met Emma Maria.
I met her through a friend, who thought it would be cool to introduce us to each other during lunch. That lunch lasted 8 hours – ideas kept flowing and after months of long breakfasts, brunches, lunches, dinners and managers kicking us out of restaurants, we had to do something about our conversations.
And that, is how Von Peach was born in 2020.
It baffled me how a chaotic creative like Emma can bring so much value working with clients who are on the extreme side of having a rigid structure in place.
Well, turns out creativity strives in chaos – and the best ideas and their execution do not necessarily happen under a timely plan.
Valueable distractions & the birth of our first NFT collection
Those who follow us on social media know that we organise quarterly offsites, pandemic permitting. Basically we fly everyone over to a destination and spend time in workshops, eating local food and doing some team building activities. Our first one happened last July in a very hot Sardegna.
In one of our workshops, we take a look at what we’ve achieved in the last quarter and plan the objectives, key results and the initiatives for next 3 months. This is usually accompanied by impromptu dancing, a glass of wine (or 7, who’s counting?) and other distractions.
One particular distraction went as follows. “If Trudy (our newbie at that time) had to be an animal, what would she be?” The team gathered and brainstormed, doodled and plastered the wall with sticky notes depicting which animals would represent each team member. Anyone watching us would have thought we are a class of kindergarden for grown ups.
Back Home
I got intrigued by what had happened and started to read about the idea of structured chaos. I immediately found great theories by Hideshi Hamaguchi, who stated that keeping the structured chaos mode is one of the rules to break the bias we have.
Our brain has two modes, a very structured mode, and a very chaotic mode. A lot of people think that chaos makes them creative but this is not actually true. The sweet spot is somewhere between the structured and the chaotic, which he calls “structured chaos.”
The Outcome
The idea of having a spirit animal stuck to us, and we got a graphic designer -who happens to be my brother- to create proper animal cards for us to commemorate the out of context activity we had on a random hot sunny afternoon in Sardegna.
Following the hype and being an NFT buyer myself, we decided to animate the collection and put it out on Opensea. The idea is to create cards for every new employee who joins our organisation and potentially collaborate with different illustrators to bring about new series in different artistic styles.
Interested to join our very new NFT community and project?
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