Unburdened by the limitations of the real world, visionary concepts and fictional scenarios of architecture and design in virtual space, are explored in /imagine: A Journey into The New Virtual at MAK in Vienna, Austria.

Spanning a decade, the exhibition offers a comprehensive overview of “The New Virtual” design strategies. It unites the creative endeavours of international architects, designers, and artists in a collection of interior design, architecture, and urban planning projects within virtual space. Hyper realistic renderings and AI algorithms are harnessed to revolutionise the way architecture and design concepts are developed, inviting diverse practitioners to envision new realms that exist at the intersection of speculation and reality.

An array of works across multiple mediums, including CGI visualisations, digital films, virtual reality experiences, blockchain projects, and video games delves into pressing social, environmental, and political inquiries, offering insights into the dynamic interplay between technology and design.

Various chapters of the project feature projects that explore speculative visions of the future and challenge Western colonial influences on technology. Furthermore, the exhibition underscores the profound philosophical and design questions raised by AI’s role in architecture.

Open until September 10th, 2023 “/imagine: A Journey into The New Virtual” at MAK, Vienna invites visitors to engage with a multitude of creative perspectives, sparking discussions about the dynamic fusion of technology, design, and human imagination.